Building Event Engagement – An Organized Event Platform Solution

BUSINESS CHALLENGE
A New York based not for profit organization with over 22,500 members was managing their events registration through a series of spreadsheets and online forms. The organization was looking for a comprehensive online event management platform that would allow them to manage events in a more efficient and centralized manner.
A solution was needed that would:
- Enable event managers to easily create and manage multiple events in different formats, each with their own ticketing plans.
- Allow event managers to create custom fields for event registration.
- Allow members to easily register for events.
- Allow members to submit partial payments for events and camps.
- Provide analytics for event registration and revenue generation.
- Seamlessly integrate with their membership CRM – Salesforce.
SMAC Apps SOLUTION
After reviewing the needs of the organization, SMAC Apps designed, developed, and implemented a customized solution that provided:
- A flexible, centralized system to administer the entire event management lifecycle for over 150 events per year.
- Smooth integration with their Salesforce CR to import all the member data into the Events platform on a weekly basis.
- Advanced administration functionality to create, control, monitor, and report on events and revenue.
BUSINESS BENEFITS
- The solution provided the organization with a scalable and easily configurable platform that increased participation and revenue while streamlining the event management processes.
- The multiple registration process provided flexibility for event organizers to register all members of a unit for an event or camp at one.
- The administrative functionality ensured that the organization was always aware and in control of all event related activities.
- The analytics provided the organization with the data necessary to make informed decisions when developing new events and programs.
- The advance reporting capabilities provide accurate financial tracking and forecasting.