Case Studies

Transforming Problems with Creative Technology Solutions

Case Studies

Driving New Business for a New Bi-Coastal Law Firm Putting the Trust Back in Trust Auditing – SMAC Apps’s Custom IT Solution Project And Program Management And Reporting In One Consolidated System The End of Manual Data Entry: Automated Applications and Advanced Reporting Taking all the pieces and putting them together – A Multiplatform Windows Migration Removing Roadblocks for Cash-for-Cash Customers Trust Audit System for International Law Firm Creating a Crowd with Proximity Marketing Giving a New Upscale Salon an Uptick in Website and Social Media Traffic Boosting Business Reputation with Social Media Responsiveness Sales, Marketing, Inventory, and Fulfillment – An Integrated Warehouse Inventory Solution for a Marketing Program Management Firm Bringing an Early Education System to the US With a Specialized e-Commerce Web Application From local producers to store to the world – An Integrated e-Commerce Solution Bringing Business Process Management Protocols to a Major Healthcare Life Sciences Firm Efficient, Easy-to-Use Solutions in Service of Longer, Happier, and Healthier Lives Data-Based Investment Decisions Done Fast Manageable Asset Management Innovation in Emergency Medicine Business Organization Growth through Networking & Collaboration on a Mobile App Child Service Non-profit Provides Educational Enrichment with LMS Cyber Security Training Improves The First Line Of Defense for a Major Non-Profit Membership Management and Event Planning Tool for Growing Entrepreneur’s Organization Enabling Community Engagement At Scale Building Event Engagement – An Organized Event Platform Solution A Walk in the Park with an Interactive Mobile App Helps Grow the Forest Building Better Health With the Help of a Complete Web Portal In-depth IT Security Vulnerability Assessment For Major Law Firm

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Driving New Business for a New Bi-Coastal Law Firm

BUSINESS CHALLENGE

A newly founded law firm with offices on both coasts needed a strong online presence to introduce themselves and increase their client base. As an organization with a focus on social responsibility and innovative legal solutions, it was important to make an impact right away. 

They needed a website which spoke to their market (Social Responsibility & Corporate, Emerging Industries, Regulatory & Advisory, and Intellectual Properties) and reflected their unique offerings. The firms’ partners also wanted their site to be optimized for SEO, have email capabilities with office 365 integration, and document management through SharePoint, as well as the flexibility to add functions in the future.

SMAC Apps’S SOLUTION

SMAC Apps reviewed the firms’ requirements and supplied insight into platform options, functionality, design, and digital marketing best practices. SMAC Apps’s team collaborated closely with the clients and created an aesthetically pleasing and enticing website to launch their new endeavor. The website was optimized for SEO. SMAC Apps also provided email capabilities with office 365 integration and document management through SharePoint.

Being a bi-coastal firm dealing with sensitive information and documentation, it was essential that the site meet all cybersecurity standards for all jurisdictions. Additionally, the groundwork was laid for slowly building in other functions including:

Integration with the Payment Gateway involving complex handshaking between the website and the gateway.
Integration with a CRM system.
Building a mobile app for iOS and Android.
Calendar integration for reminders and alerts.
Integration with online collaboration tools such as Zoom.

BUSINESS BENEFITS

SEO processes have helped this new firm reach new clients and begin to grow their bi-coastal firm. These clients have seen an increase in web traffic and inquiries, as well as new clients. It has raised the visibility of the practice through search engine optimization techniques, practices, and ongoing oversight.