Removing Roadblocks for Cash-for-Cash Customers 

https://smacappsqa.ezysubscribe.com/case-study/banking-and-insurance/removing-roadblocks-for-cash-for-cash-customers/

BUSINESS CHALLENGE 

Our client is a global leader in security-related services for banks, retailers and a variety of other commercial and governmental customers. They provide a cash-for-cash service and were faced with an increasing demand for change orders from their customers. They had a manual process to accommodate these change order requests, requiring the client to phone customer service during business hours to request the change. This process was cumbersome, time consuming and affecting customer satisfaction. 

Our client was particularly focused on their retail customers, and turned to SMAC Apps for help developing an online web service which could be used 24×7 to create and execute cash-for-cash change orders. The solution needed to: 

• Enable customers to place orders on demand. 
• Allow customers to easily change their order (delivery date, denomination, frequency of delivery, etc.). 
• Provide detailed order status information. 

SMAC Apps’S SOLUTION 

A customer facing website was needed to enable retail customers to place change orders, modify existing orders and obtain detailed order status information. SMAC Apps created a highly intuitive user friendly web application that interfaces with the client’s cash management system through the use of custom built APIs. The application was built using the .NET 4.0 Framework. The solution included a custom built reporting solution using Crystal Reports to provide detailed order status information to retail customers and client personnel. 

BUSINESS BENEFITS 

Our web portal solution streamlined the order/change order process significantly, providing increased efficiency and accuracy. Our client was able to satisfy the customer demand for cash-for-cash change orders by enabling their customers to quickly and easily place and change orders. It also improved customer satisfaction as they now had a simplified process that allowed them to use this portal 24×7, so at their convenience vs. during business hours. Because their customers found it much easier to use the portal, our client generated additional revenue for their cash-for cash change order service as a result of providing this improved process. Overall our client enjoyed improved customer relations as a result of making it easier to do business with them. 

Trust Audit System for International Law Firm 

https://smacappsqa.ezysubscribe.com/case-study/banking-and-insurance/trust-audit-system-for-international-law-firm/

BUSINESS CHALLENGE 

A premier international law firm with a diversified business practice needed an IT Custom Solution – a system that would provide trust auditing services to one of their clients. 

The client needed the capability to examine and evaluate whether claims were accurately processed and approved for payment by a third party processor based upon predetermined criteria defined by the Trust. 

The new system needed to: 

• Provide the law firm and client with the ability to review, assess, evaluate and, if necessary, edit claim data. 
• Audit several types of claims: Payment Requests from the Trust to the client for payment of claims; Pre-established Claims sent from the Trust to the client for confirmation of payment; and Processed Claims which were processed by the Trust and required an audit by the client. 
• Audit claims to identify systemic failures to comply with payment criteria and identify what claims should be approved / not approved. 
• Store all documents related to claims in an electronic format for easy retrieval and maintenance. 
• Restrict access to claim data based on predefined roles. 
• Generate the reports for the processed batches of claims. 

SMAC Apps’S SOLUTION 

SMAC Apps designed and implemented a system that: 

• Enabled the electronic data import and storage of basic claimant information and related supporting documentation from multiple data sources. 
• Contained a complex set of business rules and backend logic to determine claims eligibility. 
• Presented an intuitive and easy to use interface for claim review and audit management at different levels (basic review and assessment to advanced review for claims evaluation). 
• Provided data editing functionality to allow data to be edited and added when required. 
• Provided the ability to generate standard and ad hoc reports using a list of data fields from tables. 
• Maintained an audit trail of claim data that was changed for auditing purposes. 

BUSINESS BENEFITS 

SMAC Apps delivered a system that enabled the client and their law firm to quickly and accurately: 

• Audit claim data to determine whether the claim met the criteria for payment and where applicable, identify the reasons claims should not have been approved. 
• Ensure that claimants are not paid twice 
• Ensure that awards on pre-established claims were in the correct amounts. 
• Audit claims to identify systemic failures to comply with payment criteria and identify what claims should be approved / not approved. 

Creating a Crowd with Proximity Marketing 

https://smacappsqa.ezysubscribe.com/case-study/retail/creating-a-crowd-with-proximity-marketing/

BUSINESS CHALLENGE 

A leather accessory retail company with stores in several major cities wanted to implement a proximity based marketing solution to provide customers with an interactive shopping experience that would enhance sales, and grow the customer base at a minimum cost. 

The system had to take into consideration the client’s requirements as well as the customer’s needs and interests. 

The retailer needed a solution that included:    

• Easy access to the application for customers on both iOS and Android mobile devices.   
• An easy way to send marketing and promotional messages to the targeted customers.   
• The ability to send broadcast messages as notifications to the customers that were in close proximity of the stores.  
• Analytics and reports to inspect the customer buying behavior and trends.   
• Access to configure the promotional messages as and when required.   
• A user-friendly interface which helps them configure the beacons used, add beacons, add and manage items per beacon, deactivate the beacons, and similar other tasks.   

SMAC Apps’S SOLUTION 

SMAC Apps’s team reviewed the desired results that the client was hoping for, and worked with their team to understand the business work flow. SMAC Apps then designed and implemented a system that: 

• Enabled the client to frame the promotional pop-ups with text or pictures and other product details such as discounts, sales price, item name, etc.   
• Directed the customers on the use of the mobile app – how to receive offers, access history, check the previous offers received, etc..   
• Allowed easy management of the beacon devices placed in the stores and to quickly add items as required. 
• Contained easy to use applications available on iOS stores and Android for customers.   
• Presented an intuitive and easy to use interface and dashboard for understanding complex data to provide analytics on customer buying behavior and trends.   
• Provided support services and a comprehensive user guide for any assistance regarding the use of this technology.   

BUSINESS BENEFITS 

Our client built a better promotional system to enhance customers while staying within a limited budget, helping to reduce marketing costs. Promotions were able to be quickly adapted to help reduce over stock on given items, and quickly introduce new items to customers.   

By having the ability to target customers in and around the store, foot traffic to the locations was increased, as was the overall shopping experience for customers. The analytics captured improved the understanding of the buying behavior of customers and helped adjust to trends and current patterns of purchase.   

Both the customer experience showed great improvement, as did the ROI for marketing in a highly competitive retail field. 

Giving a New Upscale Salon an Uptick in Website and Social Media Traffic 

https://smacappsqa.ezysubscribe.com/case-study/retail/giving-a-new-upscale-salon-an-uptick-in-website-and-social-media-traffic/

BUSINESS CHALLENGE 

A newly opened Dubai based beauty salon with a Cuban theme and flair, was looking to make an impact in a very highly competitive market. More than just local advertising, they needed to increase online bookings for their services through organic use of social media. 

The client needed to be more visible online, while building relationships to local groups and influencers. The needed: 

• Search Engine Optimization for their interactive website. 
• Social media optimization to increase online visibility. 
• Social media marketing service including writing and imagery and response. 

SMAC Apps’S SOLUTION 

SMAC Apps’s team worked with the client to fully understand the brand value in their online market, as well as the physical community in Dubai. To create the proper buzz and build on trends, the following plan was prepared: 

• SMAC Apps prepared a brand audit and report including a competitor analysis. 
• Created a strategy to organically improve the online inquiries through contests and tagging. 
• Developed a roadmap to increase the brand awareness through complete optimization and social media promotion. 
• Optimized the website with proper titles, descriptions, customer focused keywords, and link building to increase rankings. 

Additionally, a social media plan, which included paid promotions, community participation, and online offers, was developed and executed. 

BUSINESS BENEFITS 

The salon was able to see substantial growth during its first year as online visibility increased. Positive reviews and online conversions grew as well as online engagement, inquiries, and bookings, building a successful and thriving business. 

Boosting Business Reputation with Social Media Responsiveness 

https://smacappsqa.ezysubscribe.com/case-study/retail/boosting-business-reputation-with-social-media-responsiveness/

BUSINESS CHALLENGE 

Our client is a leader in the Eyewear and eye care industry. Due to some business changes, their online reputation began to show a decline owing to unsatisfactory comments on Google, Yelp, and other review sites. 

SMAC Apps’S SOLUTION 

SMAC Apps assessed the responsiveness and systems for the client. The team instituted a number of steps to improve the online reputation. 

1. A monitoring system was set up to respond to online reviews, providing detailed recommendation points to address the gap between customers and the business. 
2. A strategy to improve positive reputation all over the media was created. 
3. Created and prepared a bespoke approach with detailed reports. 
4. Developed a high level, end-to-end strategy to address not only Reputation Protection but also create a positive result. 

BUSINESS BENEFITS 

By changing the method of promotion and following SMAC Apps’s recommended actions, the client has increased business and positively improved their reputation by 40% in online media.